Author Archives: Client

Emails, you don’t need me to tell you, are great. And there’s no fighting progress. However, if you need to make your point clearly, don’t ignore one of the best tools in the book: a pen, paper, an envelope and … Continue reading →

Philip is on holiday at the moment but he’s been sending some postcards to selected people in businesses he’s interested in. Maybe you received one of them. If so, here’s what it’s all about. The postcard sent to you was … Continue reading →

Posted by Philip Morley. In marketing, as in life, there are moments when things change so much, we need to look for fresh ways of meeting challenges. As far as I know, there’s no marketing book or qualification aimed at … Continue reading →

Posted by Philip Morley. Some people believe that playing music in the background whilst working is a distraction. At least, certain kinds of music. I agree. And that’s why it’s good. Listen carefully and you’ll notice – providing that you … Continue reading →

Posted by Philip Morley Try this. Think of someone who does something different. And ask yourself if there’s a way that they work that could improve the way you do things. Could be your butcher. Or your doctor. In my … Continue reading →

A while ago we ran a workshop using one of Edward de Bono’s Lateral Thinking techniques: random input. The workshop was held at a convention for all British zoo-keepers and those who attended were involved in marketing. They wanted some … Continue reading →

Today’s Ambulando saw Philip walk for approximately three hours across the Childerley estate near Dry Drayton in Cambridgeshire. The purpose of this latest trial was to bench-test (or maybe track-test) the typical structure of a half-day course. Notably, to finalise … Continue reading →

Plinky is based on a similar idea to Taunt and Jolt – sometimes you need a push. It’s a lovely site dedicated to asking you to answer a prompt question in an imaginative way – to break down writers’ block.

Sometimes, particularly when your thinking is getting caught in the quick drying cement, you need provocation to get your brain moving. With Ambulando, visual stimulation can come either from the natural world or via our ‘Jolt’ flashcards. But we now … Continue reading →