Lateral

Lateral Thinking is a term now in the English dictionary. It was coined by Edward de Bono and we were trained by his trainers.

Lateral Thinking is thinking sideways. It is a series of techniques that give our brain a deliberate jolt.

Our brain is not designed to be creative. In fact, our survival is in part due to this. We need to feel safe and secure in an expected world.

So we need a jolt to knock us off course. It is this jolt, not inspiration, that leads to new ideas.

We can teach you to develop new ideas from scratch, using Lateral techniques you can learn in minutes.