Posted by Philip Morley.
In marketing, as in life, there are moments when things change so much, we need to look for fresh ways of meeting challenges.
As far as I know, there’s no marketing book or qualification aimed at businesses or brands faced with the challenge of an international banking collapse.
And competition is increasing. It’s China’s Year of Innovation. Patent applications are up 30% this year. Which, unless you’re reading this in China, is quite alarming.
What are we going to do?
We’re going to have to think our way out of this. Intellectual property will be the most valuable commodity in the long run.
We need to encourage enterprise and originality. But, before that, we need to show people how to think differently.
Philip|Morley 