Approach

We don’t believe people have great ideas sitting behind a desk. We can’t think of a more unlikely place to be creative.

We believe people have great ideas when they are stimulated and unhindered. And that could be in the middle of a field. Or walking through an art gallery.

Our workshops are very structured and extremely focused on creating tangible value but they are held in circumstances that are highly unusual. We get people out of their chairs and thinking.

Using lateral thinking tools and other techniques invented by us in Cambridge and California, we get groups of marketing and branding professionals generating lots of commercially viable ideas – in hours, rather than days or weeks.

This is truly on-demand creativity. Our methods provoke a response. They don’t wait until inspiration strikes.